About Us

We help you own the morning with more of what your body needs.

Here at Alive!®, we’ve built our company around a simple idea. No matter what your age, you deserve to have more of what you need to start the day. That’s why Alive! Multi-Vitamins have more vitamins and minerals at 100% or more of their recommended daily allowance than our leading competitors.1 Plus we provide a full B-vitamin complex to help convert food into energy.* After all, it’s your morning. We’re just helping you own it.

1Alive!® Men's and Women's tablet formulas compared to Centrum and One A Day Men's and Women's tablet formulas.

Centrum® is a registered trademark of Wyeth Holdings Corp. One A Day® is a registered trademark of Bayer HealthCare LLC.