We've built our entire company around the idea of helping people of every age get the nutrition they need.

Alive!® High Potency Multi-Vitamins, for example, have more vitamins and minerals at 100% or more of their recommended daily allowance than our leading competitors.1 Plus we have high potency B-vitamins to help your body to convert food into energy.* But what you'll never find in our Multi-Vitamins are synthetic dyes or colors.

At Alive!® we bring nutrition to life.

1Alive!® Men's and Women's tablet formulas compared to Centrum and One A Day Men's and Women's tablet formulas. Centrum is a registered trademark of Wyeth Holdings Corp. One A Day is a registered trademark of Bayer HealthCare LLC.