We've built our entire company around the idea of helping people of every age get the nutrition they need.

Alive! High Potency Multi-Vitamins, for example, have more vitamins and minerals at 100% or more of their recommended daily allowance than our leading competitors.* Plus we have high potency B-vitamins to help your body to convert food into much-needed energy.†
With Alive! you'll find fruits and vegetables in every multi-vitamin. But what you'll never find in our Multi-Vitamins is synthetic dyes, colors or caffeine.
At Alive! we bring nutrition to life.

* Compared to Centrum and One-A-Day.

*MORE VITAMINS AND MINERALS WITH AT LEAST 100% OF THE RECOMMENDED DAILY VALUE Centrum is a registered trademark of Wyeth Holdings Corp. One-A-Day is a registered trademark of Bayer HealthCare LLC.